In the Spring of 2021, I was fortunate to collaborate with my colleague Maria Mandle of CreativeCouch Designs on the design of materials for the Pennsylvania Avenue East Main Street. Established in 2020, PAEMS is a member of DC Main Streets, which revitalizes communities by retaining and recruiting businesses, improving commercial properties and streetscapes, and attracting consumers. Our designs included a series of icons that highlight the types of businesses and landmarks found in and around their corridor.
DC Main Streets is described as “a comprehensive program that promotes the revitalization of business corridors in the District of Columbia. Created in 2002 through the National Trust for Historic Preservation, Main Streets serves as the citywide coordinating program that provides services and funding for the Main Streets found in the District of Columbia. Main Streets’ mission is to support the traditional retail corridors in the District.”
For more information on PAEMS, please visit https://mhcdo.org/paems/.
Take a look at the work below!
INITIAL DESIGN
Here are a sample of some of the directions offered to the client. The original design was to include a flap that would reveal the tagline beneath it.
FINAL DESIGN
