This past year was bookended by grassroots political advocacy for me. Come to think of it, while living in Washington DC most years are, but in 2020, work came to me from all areas of the spectrum.
The mission of The Blueprint? The tagline “Shifting purple counties to blue” highlights their plan of building community around Democratic activism.
The Blueprint is the brainchild of Olivia Thompson, and the branding project arrived around the time of the 2020 election. I was drawn to the idea of movement. The first concepts of the logo evoked the action of filling in a ballot, as well as overlapping red and blue colors that create purple. Naturally, in the final version, we brought in a grid pattern, which contrasts well against the scribbled illustration of the United States map.
We’re thrilled with the final result. Take a look and see if you agree!
REJECTED CONCEPTS
FINAL DESIGN
MERCHANDISE
To learn more about The Blueprint, visit their website.