NLBID Market Impact Study 2023

The National Landing Business Improvement District (BID) is a public-private partnership established to promote and activate the area’s business, retail, restaurant and residential community.

National Landing is an area in Northern Virginia encompassing parts of the Crystal City and Pentagon City neighborhoods of Arlington County and the Potomac Yard neighborhood in the city of Alexandria that has been announced as the location for, Inc.’s HQ2 headquarters project.

The BID approached me to design their 2023 Market Impact Study, which breaks down each of the pillars of an innovation district – people, place and program – to showcase the region’s exciting progress in attracting two major tech anchors with Amazon and Virginia Tech, top workforce talent, investing in significant transportation and digital infrastructure, creating equitable economic development opportunities and more.

The complete report is available HERE. Samples are shown below.