NLBID Pulse On Innovation: 2025 Market Insights Summary

National Landing, Northern Virginia’s rapidly evolving downtown and innovation community, spans Arlington’s Pentagon City, Crystal City and Potomac Yard neighborhoods and is home to Amazon HQ2, the Virginia Tech Innovation Campus, and a diverse roster of restaurants, retail, and hotels. 

National Landing’s Business Improvement District kindly tasked me with creating a report that highlighting their economic development plan, titled Pulse On Innovation. Their summary of 2025 market insights coincided with their May Annual Meeting as well as the release of their data dashboard, highlighting area trends including:

  • 28K+ residents now call National Landing home
  • 50+ new businesses since 2023
  • Big strides in the housing, mobility & public space
  • Game-changers like Virginia Tech’s Innovation Campus & Amazon HQ2

To read the report in full, please visit their website (https://nationallanding.org) or view the full summary here. Samples of the report are below.